For example, the classical schools of marketing thought relied on the social sciences such as economics, sociology and anthropology and focused on aggregate market behavior. This gave way to the managerial schools of marketing thought in which the focus of attention and understanding shifted to the individual customers while social sciences disciplines continued to dominate marketing thinking. Customer behavior is actually a study of consumer buying behavior. Consumer buying behavior tells about why, how, when and where a consumer wants to purchase a product. It tells about the buyer decision making process. (Janssens, 2006) It enlightens the uniqueness of a single consumer, how he makes decision to satisfy his wants. What references he may use in this process, such as family, friends, reference groups, and society in general. (Archana, 2009) Patrick De Pelsmacker conseders that consumers have to impose products in respect to Psychological behavior and needs which further alienated in Perception, Learning, Attitude, Personality, and Lifestyle. (Patrick & J.
