An Innovative premium brand in WestQue - Essay Example This includes an overview of diverse categories of retail businesses in WestQue, purchasing behaviour of the people of Southampton who are frequent visitors of shopping centre, demand of retail products etc. Analysis of these areas will help to assess the need of a new business in this retail park and also viability of the new business will be discussed on the basis of market analysis of WestQue. Swot analysis of the new business will also be developed to analyse the internal factors of this business like strengths and weaknesses of the business with respect two main external factors like opportunities and threats. The new business also needs effective market campaign to make awareness of their products and services and even the presence of this business in the shopping centre. So, effective market campaign will also be recommended based on the market analysis.
n Innovative premium brand in WestQue Essay Example | Topics and Well Written Essays - 2000 words