Public Relation Crisis - Essay ExampleThis discussion will critically analyze the two cases chosen for depicting the PR crisis and how PR crisis impacts the overall reputation of the firm. The analysis will be done on the basis of how the companies were impacted due to the PR crisis. As the essay stresses that Public Relation is defined as the process of managing and controlling the inflow and outflow of information between an organization, an individual and the public. It is basically an approach by which organizations try to gain exposure to their target addressees by employing topics of public interest and spreading some zesty news. The primary rationale behind practising public relation is to convince the investors, employees, partners, customers, and stakeholders about the company’s products, political decision and leadership activities. Some of the evident ways by which the practise of public relation can be portrayed are winning industry awards, working closely with the press, speaking at meeting or conference, and employee communication.
